A Belgian soul,
a new chapter in Jeddah.

One Belgian house, working in Jeddah to the same standard: tempered couverture, a single morning batch, and a short selection that ends with the day.

  • 01Chocolate
  • 02Pâtisserie
  • 03Coffee
Chocolate éclair, espresso and pralines in a Belgian maison service setting

A word from Sergio Palumbo

The craftsman behind DREAM

The film begins silently when it enters view. Turn on sound to hear Sergio Palumbo's genuine voice.

The house

A Belgian house, at home in Jeddah.

Chocolate forgives no error in temperature. Here it is set by hand, every morning.

Every praline, tart and pastry is finished by hand before the door opens. What is not sold that day does not return the next. This restraint is the whole idea — a short, considered selection that holds a European standard in a Saudi city.

01
Belgian technique
Couverture tempered daily, recipes held to the standards of the Brussels tradition.
02
Small batches
A limited quantity each morning, and nothing held over to the next day.
03
Jeddah hospitality
A European counter, hosted with the warmth expected in the Kingdom.
Belgian chocolate, piece by piece
Chocolate
The signature piece close up, studio frame
Pâtisserie
Coffee at the moment of service
Specialty coffee
The signature piece close up, studio frame
Piece of the season

Tarte Bruxelles

Dark ganache on cocoa shortcrust, poured, smoothed and finished by hand each morning, served the same day.

Hand-finished — one morning batch

The atelier surface at work
Tempering the couverture — before opening
Invitation

The door a visitor rarely sees.

The atelier is not a backdrop for the product. It is the reason for it — six movements, the same order, every morning.

The morning

Three moves, before the doors open.

Nothing on the counter arrives finished. Every piece passes through the same three hands-on moves, in the same order, every morning.

Tempering chocolate on marble
01

Temper

Couverture worked to a set curve on marble. A degree either way and the shine is gone.

Finishing the piece by hand
02

Finish

Piped by hand, one piece at a time — the reason the batch stays short.

Closing the DREAM box
03

Close

Placed, not packed. The box is the last gesture of the same craft.

Craft into piece

What begins on marble ends in your hand.

The movement in the frame is the movement that makes the piece on the counter. Nothing separates the two.

Selection

This week at the counter

Three pieces from today's selection. The full collection rotates with the season.

Counter piece

Tap to view the piece

Sergio Palumbo
years in the craft

The craftsman behind DREAM.

Thirty years of craft, in a story born in Belgium and now opening its new chapter in Jeddah.

Discover his story
From Belgium to Jeddah

Its origin in the craft, its new chapter in Jeddah.

A Belgian craft shaped with patience, finding its new chapter in Jeddah's welcome.

The box closing and sealed, then the empty surface in the same framing
The craft — BelgiumIn Belgium everything begins quietly: cold marble, familiar tools, a hand that knows its measure.
The journeyThen the box is sealed with care, and the surface is left clear, ready for the next piece.
The destination — JeddahIn Jeddah the story completes itself in warm light: a cup set down, a welcome that is never rushed.
Boutique

Jeddah

Come and see us — the counter is renewed every morning.

Seasonal and corporate orders are taken at the counter and prepared in the same atelier.

Address
The full boutique address is published once officially approved.
Hours
Official opening hours are published once approved.
Contact
The official contact line is published once approved. Until then, we welcome you at the counter.

Seasonal collection notice

Every new collection is announced the moment it is released at the boutique: one notice per season, no more.

The seasonal notice list is not open yet; it will appear here the moment it is.